"Dry land is not a myth" -Kevin Costner, Waterworld
ART DIRECTOR (MAY 2014 - PRESENT)
-Managing the in-house art department and creating assets for marketing collateral as well as graphics for seasonal apparel ranges.
- Develop and roll out consistent Insight visual language
- Working with marketing and sales departments to deliver multi-channel assets.
-Created key seasonal collateral to align with each campaign
-Built ambassador program from the ground up that consists of influential up and coming artists, skaters and surfer that are relevant to the brands ethos.
Insight Presents: Group Sext
SINCE LAST TIME // FALL HOL 15
Senior Graphic Designer (Oct 2008 - May 2014)
• Worked directly with Creative Director on branding and identity during a complete re-branding of the company • Catalog design and layout creation. • Management and Execution of all Art Requests • Responsible for online banners and print ads • Resizing of product photography, instagram photos, Facebook photos, and wholesale account product photo requests. • Flyer creation for events, sales, etc. • Window displays • Instore build outs • Coordinates with Printers/Installers to have windows and instore build outs made and installed. • Produced concepts and original designs for use in footwear, apparel, and skateboard categories. • Art direction for side projects and regional events. • Worked on textiles, graphics and trims to be used across apparel, hardgoods, and footwear categories
Illustrations and layout for Strange Rumblings cut scenes
Miscellaneous Ad layouts
Catalog design and layout
Misc. web banners
Misc. Apparel graphics
KNOW KOOKS. Know thy enemy know thyself. Salt Surf reached out for a one off tee graphic. The slogan is from my solo art show and shows a standard akzidenz grotesk with a hand done smudge.
Freelance Board Graphics
-Created illustration based board graphics for Active R/S
PIZZA IS LIFE. Enjoi licensed my "quarter pie" illustration to be used on tees and other items in their SP 16 range.
GLOBE- EST AT SEA SERIES
During my time at Globe I was asked to create a deck series for their skateboard range. I used my history of illustration and graphic design to create a series that utilized sketchy hand done illustrations juxtapozed with floral patterns taken from Globes Apparel range to cross merchandise across the brands product categories. A matte finish was added as a point of difference from competitors.
For several seasons I have been working with the Roark team to bring fresh graphics that tell the story of each range by playing off of their seasonal narrative. Taglines like "SUPPORT YOUR LOCAL SAVAGES" accompany loose illustrations of anything from skulls to monkeys arm wrestling.